Television Advertising: Advertising campaigns that are targeted at a national or global level. 
Print Media: Newspaper ads, online articles and print media campaigns that are global.
Radio: National and international radio broadcasting advertisement campaigns.

The major focus of Above-The-Line activations, is on building a good, well-defined brand image, and to increase the brand’s reach  to wider horizons of audience. Definite returns-on-investments or conversions aren’t ATL’s forte, and it is precisely for this reason that ATL activities aren’t target- centric in nature.The idea behind ATL advertising activities is to make the brand or the product in discussion known to the customer, and to create larger brand visibility.