Modern trade outlets are chains or groups of businesses. They include larger players such as hypermarkets, supermarket chains and mini-markets. Retail operations are more planned and operations use a more organised approach to inventory management, merchandising and logistics management.

 

The number of modern retail grocery retailers across India amounted to over eight thousand in 2021. Even though this format has grown consistently since 2013, it was a small portion compared to the number of traditional grocery retailers which was over 12.8 million in number the same year

 

Thanks to the country’s large and upwardly mobile population, India is one of the world’s most favorable markets for organized modern trade, fueled by the fact that less than 10 percent of the grocery retail market is organized as of today. Compare this with western markets, where the penetration is more than 80 percent, and with Southeast Asian markets, where it’s hovering between 30 and 60 percent, and it’s clear that India has a wealth of untapped potential to invest in modern trade.