Brands share their business goals and what they want to achieve through influencer marketing. For personalized and customized campaign,we shortlist the right social media influencers after analyzing their engagement rates, followers base, performance metric, past campaign performances, % of spam and suggest them to the brand for campaign execution. We analyze, research and match the followers’ / viewers’ interest of the influencers i.e. the target audience of the influencers with the target audience of the brand for maximizing the influence as well as return on investment.